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Messaging

Briq’s SMS platform simplifies sending messages through instant messages for quick delivery and campaigns for organized bulk messaging within workspaces.

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Message Types

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Instant Messages

  • Purpose: Send one-time messages immediately.
  • Use Cases: Notifications, alerts, or transactional updates.
  • Recipients: Individual phone numbers.
  • Delivery: Sent right away.

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Campaign Messages

  • Purpose: Send messages to groups as part of a campaign.
  • Use Cases: Marketing promotions or bulk communications.
  • Recipients: Lists of phone numbers.
  • Management: Organized and managed within workspaces.

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Sending Instant Messages

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Basic Instant Message

Send a message to a single recipient by specifying their phone number, the message content, and a sender ID to identify your brand.

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Batch Instant Messages

Send the same message to multiple recipients at once by providing a list of phone numbers, the message content, and a sender ID.

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Instant Message Parameters

  • Phone Number: Recipient’s phone number, including country code.
  • Message: The SMS content, limited to 160 characters for a single message.
  • Sender ID: Your brand name or identifier.

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Managing Campaigns

Campaigns allow you to organize and send bulk messages within workspaces.
  • Creating a Campaign: Set up a new campaign by defining a name, description, and associating it with a workspace.
  • Listing Campaigns: Retrieve a list of all campaigns in your account to manage or review them.
  • Getting Campaign Details: View details of a specific campaign, such as its name, description, and creation date.
  • Updating a Campaign: Modify an existing campaign’s name or description to keep it relevant.
  • Sending Campaign Messages: Send messages to a campaign’s recipient list by specifying the campaign, phone numbers, message content, and sender ID.

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Best Practices

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Message Content

  • Keep messages short and clear due to SMS character limits.
  • Use a recognizable sender ID for trust.
  • Provide useful information and include a clear call to action if needed.

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Phone Number Format

  • Always include the country code (e.g., 255 for Tanzania).
  • Use a clean format like 255712345678, without spaces or special characters.
  • Validate phone numbers to avoid errors.

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Campaign Organization

  • Use clear, descriptive names for campaigns.
  • Organize projects in separate workspaces.
  • Periodically archive or delete outdated campaigns.

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Error Handling

  • Check response status for every request.
  • Implement retries for failed messages.
  • Log errors for easier debugging.
  • Validate phone numbers before sending.
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