Campaign Messages
Campaigns help you organize and manage bulk SMS messaging within workspaces, making it easy to group and track your messaging efforts effectively.What are Campaigns?
Campaigns are containers within workspaces designed for organizing bulk messaging. Each campaign is tied to a specific workspace and supports sending messages to multiple recipients.Campaign vs Instant Messages
| Feature | Campaign Messages | Instant Messages |
|---|---|---|
| Organization | Grouped in campaigns and workspaces | Sent individually |
| Recipients | Multiple phone numbers | Single phone number |
| Management | Tracked within campaigns | Sent directly |
| Use Case | Bulk communications, marketing | Notifications, alerts |
When to Use Campaigns
Bulk Communications
- Marketing: Promote products or services to customer lists.
- Announcements: Share company updates with multiple recipients.
- Events: Send invitations or notifications for events.
- Newsletters: Deliver regular updates to subscribers.
Organization Benefits
- Project Tracking: Group messages by project or initiative.
- Workspace Management: Keep campaigns organized within workspaces.
- Bulk Sending: Efficiently send messages to large recipient lists.
Managing Campaigns
Creating a Campaign
Set up a campaign by specifying a name, description, and the workspace it belongs to.Listing All Campaigns
Retrieve a list of all campaigns in your account for easy management.Getting Campaign Details
View details of a specific campaign, including its name, description, and creation date.Updating a Campaign
Modify a campaign’s name or description to keep it up to date.Sending Campaign Messages
Send messages to multiple recipients within a campaign by specifying the campaign, recipient phone numbers, message content, and sender ID.Campaign Message Parameters
- Campaign ID: The unique identifier for the campaign.
- Phone Numbers: A list of recipient phone numbers.
- Message: The SMS content.
- Sender ID: Your brand name or identifier.
Best Practices
Campaign Organization
- Use clear, descriptive names for campaigns.
- Group related campaigns in appropriate workspaces.
- Add meaningful descriptions for easy reference.
- Archive old campaigns to keep your workspace tidy.
Message Content
- Ensure the campaign’s purpose is clear in the message.
- Use consistent sender IDs for brand recognition.
- Include a clear call to action for recipients.
- Keep messages concise but informative.
Recipient Management
- Format phone numbers with country codes (e.g., 255 for Tanzania).
- Validate phone numbers before sending.
- Split large recipient lists if necessary to respect sending limits.
- Comply with opt-out regulations and recipient preferences.
Common Use Cases
Marketing Campaigns
Create a campaign for product launches or promotions and send targeted messages to customer lists with discounts or special offers.Event Notifications
Set up a campaign for events like conferences and send reminders or invitations to attendees with event details.For detailed API reference, visit Campaign API